How to integrate my shop with Google Analytics
The Google Analytics (GA) is the well-known system which tracks your sites usage and displays it user-friendly with numerous charts and reports. It also allows to track ROI of advertizing campaigns and/or affiliates gain. For the e-commerce sites it may output total revenue, segmented by traffic source or campaign.
OpenBizBox fully supports integration with Google Analytics. Below are the steps to integrate your shop.
Follow the next steps in order to ingegrate OBB with GA.
1. If you don't have a Google Analytics account
First you need to have an account in GA (skip this step if you already have one).
Go to google account signup, fill in all required fields. After submiting you will be sent a letter with a confirmation link. Click on it and you are inside your Google Account. Go to the «Google analytics» link and sign up there:
Click continue, enter your personal information and confirm the license agreement.
After that go directly to the step 3 of this article.
2. If you already have a Google Analytics account
If you already have a Google Analytics just need to add a new website profile:
Enter only the domain, even if your shop is installed in a subfolder.
3. Get the special code for your shop
On the next screen you will see the HTML code to insert into your site. Don't pay your attention to the code, just find your identification number which looks like: UA-1234567-8 (you will have different numbers). Store this code somewhere for the next step.
4. Set up the additional statistics for your shop
Edit your profile, set the type to E-commerce website and choose the default currency of your shop:
6. Insert the Google Analytics code in your shop
Login into your shop backend and go to Integration -> Google Analytics and:
- Set the «Google Analytics Status» to «Yes»
- Set the Google Analytics Account Number to the code you've been given.
(leave «Google Analytics verification meta tag» unchanged, you don't need it).
Confgratulations, now you have successfully integrated with Google Analytics.
All reports usually appear with a lag of two hours.